Lidka elaborated on the different ingredients you need to consider when sending a message. Think: target groups, brand identity, channels and competition. It was very informative and will definitely help us to further define our marketing strategy. As VIBES is growing, this will become more and more important!
After the theory, it was time to divide into subgroups again and put the newly acquired knowledge into practice! The subgroups created their vision and ideas on different topics as “VIBES brand identity, core values and social media,” “Building the VIBES dynamics community,” and “Product marketing.”
We closed the session of course with presenting our outcomes to each other.
On Thursday our 2-day teambuilding event in Valkenburg started. On the way to Valkenburg we drove by Helmond, where Lightyear had invited us for a visit – an invitation we could not refuse! After an interesting presentation and discussion about mobility of the future, the Lightyear NVH engineers gave a guided tour through the company – and even gave the opportunity to see and feel the first prototype of the Lightyear One!